When you launch your business in a new market, your brand is the window communicating your values to your customers: your corporate logo or mark. It should be distinct and memorable, so customers will immediately associate it with your company or products.
If your corporate identity is vague or similar to a competitor’s, it would create confusion, or even be detrimental to your company’s reputation or business.
To safeguard the uniqueness of your brand and protect your logo from infringement, you may register your corporate identity as a trademark in the countries or regions that you sell.
What is a trademark?
A trademark usually takes the form of a logo or sign that would serve as distinctive corporate identity. It may consist of text and numbers, as well as more intangible elements such as colour, sound, smell and shape.
Why register your trademark?
- Proof of ownership of intellectual property
- Exclusive right to use your trademark
- Right to oppose to registration of similar marks or take legal action against infringement
Where can you register your trademark?
We can help you with trademark registration and disputes in Hong Kong, PRC, Malaysia, Singapore, Indonesia, Thailand, Vietnam, France, Switzerland, United Kingdom and United States.
How much does it cost?
Government fees for trademark registration vary from jurisdiction to jurisdiction. We charge professional fees for the services of conducting trademark search, filing trademark registration applications and advising on trademark disputes.